Web adds 11 new languages
The world wide web has been a significant contributor to flattening our world. Now due to complaints to the International Corporation for Assigned Names and Numbers (ICANN) things are changing significantly.
The controversy regarding the U.S. having too much control over the Internet, and English dominating the web has forced ICANN to make some commitments to accommodate non-English characters including, Arabic, Chinese, Russian, Greek, Korean, Hindi and Yiddish to name only a few of the 11 new languages.
This is great news for folks in those countries, however it will open up the web to trademark concerns and issues. With the translated names of their companies in these languages now open to the market. Marketing teams all over will be scrambling fro site rights. There is some time to prepare since ICANN has several months of testing in front of them to get everything up and running.
Get your website address in order and talk to your web development company about how this affects you.
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