Global Business Perspectives

Join the conversation already in progress with Gail Martin from Dream Spinner Communications, we discussed how important Multiethnic Marketing is essential to success in today’s global economy - even right here in the U.S. As the global landscape changes companies have to consider generational, ethnic, gender and relational groups in their marketing or they will be missing a huge opportunity to do business with these groups. I have often said that before a company goes global - they MUST master the market they are in. That means becoming a savvy marketer to all of these groups here in the U.S. Once that is achieved the sky is the limit for global business entrepreneurs.

 

 Interview with Gail Martin, Dreamspinner Communications, on Multiethnic Marketing [15:55m]: Play Now | Play in Popup | Download