Is it time for a global marketing strategy? How to get started.
When there is an economic downturn – what do you do with your marketing strategy? Expand globally.
The stars are aligned to take your company overseas. With the weak dollar, foreign markets are enjoying a high quality products at garage sale prices.
How do you get started:
1. The Government has plenty of resources to help you make your footprint around the world, with the U.S. Commercial Services, U.S. Chamber of Commerce, local foreign chamber of commerce and many foreign consulates/trade commissioners stationed around the country only to help you take your business across borders.
2. Do any of your current clients, vendors or other business partners have an international presence. You might be surprised by how many of your contacts have gone global. Ask them about their experiences and if any of the their international contacts can help you get started.
3. The internet will be a great resource for you to do research and learn more about potential target markets. Sites like www.ciafactbook.com are great places to start. In addition, sites such as LinkedIn can help you connect and get advice from folks all over the world.
4. I am a huge advocate of actually getting your feet wet by visiting the places you are thinking about targeting. By meeting people face to face, assessing operations and cultural issues you will have more information on how to do business successfully.
Diversification of your business just makes sense. Don’t put all your eggs in the domestic marketplace.
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