Archives for September, 2008

"Gateway" approach to international regional markets


The choice of country or region to export to is a very strategic choice for your organization that has serious and long term consequences.  If you don’t make the right choice it can be very costly. 
An approach to regional market exports is the use of “gateway” countries.  These countries typically offer very receptive [...]

Podcast 41: Interview with Jason Teshuba from Mango Languages on learning a foreign language


In this interview with Jason Teshuba, the CEO and Founder of Mango Languages we discussed why learning a foreign language can be fun and very useful in global business situations.  Teshuba shares how the company got started from his natural passion for language.
Teshuba notes how learning a language can help you learn more about a [...]

 
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4 Steps of Exporting


Many people are thinking of how they can export these days.  I attended a seminar last Monday on how to diversify your business by taking it global  From what I can see there are four stages of exporting.
 
1.  Gain Preliminary Information on the Foreign Markets

Select the most attractive countries to your organization.  A great [...]

International Day of Peace


Today, I went to Ypsilanti to Eastern Michigan University with my mother and two friends to celebrate the United Nations International Day of Peace.  I wasn’t sure what to expect but knew that anything that centered around peace vs. anti war would be interesting. 
The idea that people got together all over the globe [...]

Tips for Doing Business in Brazil


Why do business in Brazil? 
Largest economy in South America, Fifth largest country in land mass and population.  Brazil is one of the fastest growing economies – could rival the economy of the U.S.  However, Brazil is still a developing country with bureaucracy, issues with infrastructure and taxes on imports. 
1.  Understand the Brazilian [...]

Podcast 40: Interview with Ahmad Ezzeddine, Wayne State University and International Visitor’s Council of Detroit


Ahmad Ezzeddine is the Associate Vice president for Educational Outreach and international Programs for Wayne State University in Detroit, Michigan.
He immigrated to the United States from Lebanon in the 80’s and has come to be a very important regional figure for the Detroit Community.  He works with the University’s international students and faculty and [...]

 
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Former Mexican President Vicente Fox spoke at Wayne State University


Last Friday, I attended a speech at my former alma matter, Wayne State University where the former president of Mexico, Vicente Fox spoke about his new book. He highlighted several very “hot” topics here in the U.S. and the Detroit Region; globalization and immigration. He spoke to a packed house of people from all [...]

Podcast 39: How to use LinkedIn to market yourself & your organization to generate revenue


I recently spoke at Automation Alley with Dave Biskner and Terry Bean on the topic “How to get LinkedIn.”
I have utilized LinkedIn for marketing, business development, connecting to resources worldwide and market research.
If you are considering taking your business global, LinkedIn can be a great tool in your arsenal. To view the power point slides, [...]

 
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Tips for Doing Business in Africa


Much of the news around Africa is always negative, which is not necessarily always the case. 
Africa is the 2nd largest continent in the world and has the 2nd largest population in the world only behind Asia.
Africa has many emerging economies and the investment climates are becoming more favorable.  The top countries for growth [...]

4 Steps to Selling your Products Globally


The stars are aligned to go global.  The weak dollar is attracting international customers, countries like China and India are open and lucrative markets and the demand for U.S. products continues to grow. 
How do you capitalize on this vast opportunity?  According to a recent article in USA today, there are 4 steps. 
1.  [...]