Podcast 47: Interview with Scott Monty, Ford Motor Company
I was very excited to interview Scott Monty, the head of social media (his real corporate title is a mouthful) at Ford Motor Company. His social media experience combined with Ford’s global presence have been intriguing me for several months now.
In this discussion, we talked about the current state of the Auto Industry and how Ford is riding higher than GM and Chrysler these days and why.
Scott talks about his teams efforts to use a clear social media strategy and the right tools in the right markets to spread the Ford message.
I hope to have Scott back in the future to hear more about how his global social media strategy develops.
To my listeners: Do you have any tips/stories you would like about how social media can help take your business global?
#47 Scott Monty from Ford Motor Company on Social Media and Global Business [22:03m]: Play Now | Play in Popup | DownloadBookmark this article!
