Global Business Perspectives

During these tough global economic times, we all need to be creative while doing business with less.  Those of you thinking of taking your business global or expanding into new markets…can Social Media help you?  It seems to be the buzzword of today and “everyone’s doing it.”  The low entry costs make it a [...]

It was great to sit down and chat with Kim Schott, the president of Schott Cultural Consulting and author of the Keys to Client Communication System. Her insights on hyper-target marketing and sales strategies that resonate with different genders, different age groups and specific minority groups can help businesses who want to take them to [...]

 

 Kim Schott - Global Marketing: Play Now | Play in Popup | Download

I recently read an article about the mess Halliburton got themselves into with bribery charges while doing business around the world.  Business in different countries is done differently…many countries do have corruption.  How should a company handle these situations?  With ethics. 
Now don’t get me wrong, I am not naive enough to think that many [...]

In this interview Cindy King and I discuss the importance of understanding cross cultural communication and some ways to prevent mistakes when taking your business global. We also talk about how to make your website ready for a global audience.
Cindy King is a cross-cultural marketing and international sales consultant based in France. Her cross-cultural [...]

 

 48: Cindy King [21:02m]: Play Now | Play in Popup | Download

I have been reading news lately… all pointing to how the global marketplace is retracting.  Gasp! 
In this Economist Article they talk about how global growth has slowed and will decline in 2009.  It all seems a little scary.  Why should you NOT be scared?  I have a few reasons:
1.  There ARE people making [...]

In the social media world, I am a newbie when it comes to Internet Memes.  But this past week I was tagged by Adam Cohen with the 7 Random Things Meme. 
Some of you may know what this is and others may be asking what is the 7 Random Things Internet Meme?  A meme is [...]

Everyone is talking about how companies can cope better when national recessions hit because of situations like the recent credit crunch and the subsequent drop in house prices. What are some ways you can recession proof your business by taking your business global?

By trading internationally and introducing an effective globalization strategy, companies large and [...]

I have been on twitter since April of 2008 and have found that the more I use it the more that I depend on it.  (Shhh, don’t tell anyone, I think I may be addicted.)  Some of you may wonder what exactly is twitter.  It is 140 characters of what you are doing right now.  [...]