Global Business Perspectives

The international style of business is coming to the shores of America.
The way that social media encourages people to do business – by focusing on building relationships, caring what customers think, letting people get to know the people behind the brand – is a completely old idea.
It’s almost like the social media mavens read [...]

It was great to sit down and chat with Kim Schott, the president of Schott Cultural Consulting and author of the Keys to Client Communication System. Her insights on hyper-target marketing and sales strategies that resonate with different genders, different age groups and specific minority groups can help businesses who want to take them to [...]

 

 Kim Schott - Global Marketing: Play Now | Play in Popup | Download

In this interview Cindy King and I discuss the importance of understanding cross cultural communication and some ways to prevent mistakes when taking your business global. We also talk about how to make your website ready for a global audience.
Cindy King is a cross-cultural marketing and international sales consultant based in France. Her cross-cultural [...]

 

 48: Cindy King [21:02m]: Play Now | Play in Popup | Download

Everyone is talking about how companies can cope better when national recessions hit because of situations like the recent credit crunch and the subsequent drop in house prices. What are some ways you can recession proof your business by taking your business global?

By trading internationally and introducing an effective globalization strategy, companies large and [...]

I was very excited to interview Scott Monty, the head of social media (his real corporate title is a mouthful) at Ford Motor Company.  His social media experience combined with Ford’s global presence have been intriguing me for several months now.
In this discussion, we talked about the current state of the Auto Industry and [...]

 

 #47 Scott Monty from Ford Motor Company on Social Media and Global Business [22:03m]: Play Now | Play in Popup | Download

I ran across an article in the New York Times discussing how consumers around the globe spend their money. 
Be sure to check out the interactive graphic that breaks down international spending on the following global business areas:
1.  Clothing and Footwear
2.  Electronics
3.  Alcohol and Tobacco
4.  Household Goods
5.  Recreation
You can roll over each geographic area [...]

I recently spoke at Automation Alley with Dave Biskner and Terry Bean on the topic “How to get LinkedIn.”
I have utilized LinkedIn for marketing, business development, connecting to resources worldwide and market research.
If you are considering taking your business global, LinkedIn can be a great tool in your arsenal. To view the power point slides, [...]

 

 Getting LinkedIn - Beverly Cornell Excerpt [16:58m]: Play Now | Play in Popup | Download

When there is an economic downturn – what do you do with your  marketing strategy?  Expand globally.
The stars are aligned to take your company overseas.  With the weak dollar, foreign markets are enjoying a high quality products at garage sale prices.
How do you get started:
1.  The Government has plenty of resources to help [...]

In an article I recently read at Marketingprofs.com, Huiping Iler discusses why you need a global website that generates revenue and reduces costs. 
1.  The global web is the most affordable, hardest-working sales force you will ever put together.
This works while you sleep in the native language of your potential clients.  Time zone issues [...]

Join the conversation already in progress with Gail Martin from Dream Spinner Communications, we discussed how important Multiethnic Marketing is essential to success in today’s global economy – even right here in the U.S. As the global landscape changes companies have to consider generational, ethnic, gender and relational groups in their marketing or they [...]

 

 Interview with Gail Martin, Dreamspinner Communications, on Multiethnic Marketing [15:55m]: Play Now | Play in Popup | Download