Global Business Perspectives

The international style of business is coming to the shores of America.
The way that social media encourages people to do business – by focusing on building relationships, caring what customers think, letting people get to know the people behind the brand – is a completely old idea.
It’s almost like the social media mavens read [...]

In the social media world, I am a newbie when it comes to Internet Memes.  But this past week I was tagged by Adam Cohen with the 7 Random Things Meme. 
Some of you may know what this is and others may be asking what is the 7 Random Things Internet Meme?  A meme is [...]

I have been on twitter since April of 2008 and have found that the more I use it the more that I depend on it.  (Shhh, don’t tell anyone, I think I may be addicted.)  Some of you may wonder what exactly is twitter.  It is 140 characters of what you are doing right now.  [...]

I was very excited to interview Scott Monty, the head of social media (his real corporate title is a mouthful) at Ford Motor Company.  His social media experience combined with Ford’s global presence have been intriguing me for several months now.
In this discussion, we talked about the current state of the Auto Industry and [...]

 

 #47 Scott Monty from Ford Motor Company on Social Media and Global Business [22:03m]: Play Now | Play in Popup | Download