Global Business Perspectives

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You CANNOT ignore globalization if you want to keep your market share and keep pace with your competitors.
Globalization is real, new technologies, advanced communications and improved delivery options are making the world smaller every day.  We now have access to information and markets around the world with just the press of a few [...]

In this interview, I speak with Duane Hopkins the founder and principal security consultant at Innovative Corporate Solutions Inc.about the importance of understanding your risks when taking your information across borders.
We covered the following topics and trends:

Computer Forensics Industry and growth of the field
How businesses can protect their data
Losses & Liabilities of NOT protecting [...]

 

 Managing International Security Risks: Play Now | Play in Popup | Download

Doing business in the U.S. has certain risks but taking your business outside of your countries’ borders adds an entirely new set of risks.
Kevin Lasser, The CEO of Encryption Security Solutions (ESS) and Pure Entropy Technologies (PET) shares reasons why you should know how to protect yourself,  your company and your intellectual property when going [...]

 

 Kevin Lasser - Security Risks when taking your business global [21:00m]: Play Now | Play in Popup | Download

In this interview Cindy King and I discuss the importance of understanding cross cultural communication and some ways to prevent mistakes when taking your business global. We also talk about how to make your website ready for a global audience.
Cindy King is a cross-cultural marketing and international sales consultant based in France. Her cross-cultural [...]

 

 48: Cindy King [21:02m]: Play Now | Play in Popup | Download

I have been on twitter since April of 2008 and have found that the more I use it the more that I depend on it.  (Shhh, don’t tell anyone, I think I may be addicted.)  Some of you may wonder what exactly is twitter.  It is 140 characters of what you are doing right now.  [...]

This interview with Mr. Epshteyn the President of Nova Shipping, is very informative for those readers who are interested in shipping their products overseas.  His international and educational background are fascinating.  He speaks 5 languages and has both a Masters in Science and a MBA.
If you are looking to export your products globally than knowing [...]

 

 Eugene Epshteyn, Nova Shipping [18:28m]: Play Now | Play in Popup | Download

 

 The U.S. Commercial Service and How It Can Help You [23:07m]: Play Now | Play in Popup | Download

Any U.S. company who is thinking about going global or entering a new market MUST seek information from the U.S. Commercial Service.  This resource is one that can help you with business connections, background checks, partnerships, market research and more.  Some of their services are offered for free and some are for a charge.  Either [...]

I recently spoke at Automation Alley with Dave Biskner and Terry Bean on the topic “How to get LinkedIn.”
I have utilized LinkedIn for marketing, business development, connecting to resources worldwide and market research.
If you are considering taking your business global, LinkedIn can be a great tool in your arsenal. To view the power point slides, [...]

 

 Getting LinkedIn - Beverly Cornell Excerpt [16:58m]: Play Now | Play in Popup | Download

When there is an economic downturn – what do you do with your  marketing strategy?  Expand globally.
The stars are aligned to take your company overseas.  With the weak dollar, foreign markets are enjoying a high quality products at garage sale prices.
How do you get started:
1.  The Government has plenty of resources to help [...]