http://globalbusinessperspectives.com/blog Connecting The World One Business At A Time Fri, 07 Aug 2009 19:29:06 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Copyright © Global Business Perspectives 2010 beverlyc@iterotext.com (Global Business Perspectives) beverlyc@iterotext.com (Global Business Perspectives) posts 1440 Connecting The World One Business At A Time Global Business Perspectives Global Business Perspectives beverlyc@iterotext.com No no http://globalbusinessperspectives.com/blog/wp-content/plugins/podpress/images/powered_by_podpress.jpg http://globalbusinessperspectives.com/blog 144 144 http://globalbusinessperspectives.com/blog/2008/04/23/podcast-24-interview-with-gail-martin-on-multiethnic-marketing/ http://globalbusinessperspectives.com/blog/2008/04/23/podcast-24-interview-with-gail-martin-on-multiethnic-marketing/#comments Thu, 24 Apr 2008 02:12:00 +0000 Beverly Cornell http://globalbusinessperspectives.com/blog/2008/04/23/podcast-24-interview-with-gail-martin-on-multiethnic-marketing/ This interview with Gail Martin from Dream Spinner Communications, we discussed how important Multiethnic Marketing is essential to success in today’s global economy – even right here in the U.S. As the global landscape changes companies have to consider generational, ethnic, gender and relational groups in their marketing or they will be missing a huge opportunity to do business with these groups. I have often said that before a company goes global – they MUST master the market they are in. That means becoming a savvy marketer to all of these groups here in the U.S. Once that is achieved the sky is the limit for global business entrepreneurs.

]]> http://globalbusinessperspectives.com/blog/2008/04/23/podcast-24-interview-with-gail-martin-on-multiethnic-marketing/feed/ 0 16:38 This interview with Gail Martin from Dream Spinner Communications, we discussed how important Multiethnic Marketing is essential to success in today's global economy - ... This interview with Gail Martin from Dream Spinner Communications, we discussed how important Multiethnic Marketing is essential to success in today's global economy - even right here in the U.S. As the global landscape changes companies have to consider generational, ethnic, gender and relational groups in their marketing or they will be missing a huge opportunity to do business with these groups. I have often said that before a company goes global - they MUST master the market they are in. That means becoming a savvy marketer to all of these groups here in the U.S. Once that is achieved the sky is the limit for global business entrepreneurs. Marketing,,Podcast beverlyc@iterotext.com no No